Rates


Credential
Originally published on LinkedIn as Embrace Your Interpreter to Guarantee Success and Greater ROI, on March 6, 2016. Successful communication remains the most important ingredient in business. And approaching customers in their own language is the best solution available to multinational corporate players to reach their target audiences with full impact, intelligently and in a manner that will ensure the highest ROI conversion. Embracing your interpreters and translators as ad hoc members of the marketing, sales or training teams, as […]

Embrace Your Interpreter


This article was originally published in The NAJIT Observer in January 2012. – By Gio Lester ©2012 Translators and interpreters are a very creative bunch, and creative folk usually do not make good administrators. Yes, it is a generalization, so take it with the duly recommended grain of salt. We have all heard of ROI (Return on Investment). That is what you get back for the money you are investing in your business – the cost of equipment, marketing, training, […]

How much is my time worth?



What?
This article was originally published by ATA’s The Savvy Newcomer, May 2014. In my marketing workshops I discuss a subject I call “Anatomy of a Project.” The focus is on the immediate interaction following the acceptance, performance, delivery, and post-delivery of a project from the standpoint of marketing.  However, there is another phase of what I call the “Greater Project” that I do not discuss in depth in those workshops because, though inherent to the business, it is outside the […]

The Hidden Part of the Job


This article was originally published by ATA’s Savvy Newcomer, January, 2016. Being self-employed is not for everyone. As self-employed professionals, we must keep abreast of market conditions – pricing, demand, terminology changes, and technological developments, for example – and make sure we take full advantage of those that have a direct impact on our jobs. Also, we are our own secretaries, marketing directors, human resource department, and more. Wearing those many hats is the price we have to pay for […]

Money Talk