rush rate


What?
This article was originally published by ATA’s The Savvy Newcomer, May 2014. In my marketing workshops I discuss a subject I call “Anatomy of a Project.” The focus is on the immediate interaction following the acceptance, performance, delivery, and post-delivery of a project from the standpoint of marketing.  However, there is another phase of what I call the “Greater Project” that I do not discuss in depth in those workshops because, though inherent to the business, it is outside the […]

The Hidden Part of the Job